A day out with Bluey: Australia’s new experience brings the Heeler family to life

Brisbane has a new star attraction, and it’s turning the city blue(y). Bluey’s World, an interactive family-friendly experience, has just opened its doors, inviting fans of the hit children’s TV show into the Heeler family’s world for the first time.

Bluey, the animated blue heeler pup who’s won the hearts of children and adults around the world, has become an Australian icon. Her tales of imaginative play, family adventures and everyday life in Brisbane have not only made her a household name but have thrust the Queensland capital into the international spotlight. Now, the new, one-of-a-kind experience offers an opportunity for fans to step directly into Bluey’s animated universe, blending reality with the magic of the show.
The 70-minute guided experience takes place at Brisbane’s Northshore Pavilion, a custom-built 4,000 sq m building on the Brisbane River in the city’s Northshore-Hamilton district. It begins with small groups being led by a magical fairy (from the Fairies episode) into a recreation of the Heeler family home, instantly recognisable with its red roof and iconic Queenslander style. From here, the whole experience – led by a brought-to-life garden gnome – is a carefully crafted journey into the world of Bluey, Bingo, Bandit and Chilli, packed full of hands-on activities, interactive games, puzzles to solve and immersive sets.
Unlike typical theme park-style attractions, this experience is less about flashy rides and more about encouraging kids to engage in imaginative play and teamwork – just like Bluey and Bingo do. The storyline draws directly on the show, with more nods to iconic episodes like “Keepy Uppy” and “Magic Xylophone”.
Life-size recreations of iconic show settings include the Heeler living room, Bluey and Bingo’s cubby and bedroom, and the backyard (complete with a huge poinciana tree). Beloved characters drive the experience’s storyline, from Chattermax to Unicorse, and there are enough Easter eggs and tiny details to enthrall the most avid Bluey fan.