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How Jaguar lost its way – long before that controversial advert

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“Jaguar has no desire to be loved by everybody,” said Gerry McGovern as he strode across the stage on a slightly chilly evening in Miami last week. It was a bold statement from Jaguar Land Rover’s creative director, but it summed up the aura around the relaunch of one of the UK’s most famous brands.

On 18 November, a short teaser ad was released that ignited social media. Lasting just 30 seconds, it showed models in bizarre and brightly coloured outfits but did not feature a single car.
The New York Post described it as “the latest example of idiotic and woke corporate virtue signalling”. Elon Musk took a dig on X, asking Jaguar’s official account: “Do you sell cars?”
Then came the actual launch at a Miami art fair. Mr McGovern stood on stage beside two cars, resplendent in “Miami Pink” and “London Blue” shades. Both were examples of Jaguar’s new Type 00 – a concept car that won’t ever go on sale, but is meant to showcase the brand’s plans for the future. Angular, aggressive, with a huge bonnet and more than a hint of Batmobile, the new design also polarised opinions.

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International

Social Rehabilitation Foundation UK Calls for Global NGO Partnerships

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srfoundation.uk
Social Rehabilitation Foundation UK Calls for Global NGO Partnerships

London, UK – April 4,2025 – The Social Rehabilitation Foundation UK (SRF-UK), an international humanitarian organization committed to sustainable development, today issued a global call for partnerships with NGOs, charities, and civil society organizations to address interconnected crises in poverty, education, women’s empowerment, and public health in vulnerable communities worldwide.
A Multidimensional Crisis Demanding Collective Action
SRF-UK’s latest research highlights alarming global disparities:
• 689 million people live in extreme poverty (World Bank)
• 258 million children remain out of school (UNESCO)
• 1 in 3 women experiences gender-based violence (WHO)
• 50% of the world’s population lacks essential health services (WHO/World Bank)
“These aren’t isolated issues but interconnected challenges requiring collaborative solutions,” said Mr.Asif , Director of SRF-UK. “From the local Desk, we need united action.”
Priority Areas for Partnership
SRF-UK seeks partners for:
1. Poverty Alleviation
• Microfinance initiatives
• Sustainable livelihood programs
• Emergency shelter projects
2. Education Revolution
• School construction in conflict zones
• Digital literacy programs
• Vocational training centers
3. Women’s Empowerment
• Gender-based violence prevention
• Economic inclusion programs
• Leadership development initiatives
4. Public Health Advancement
• Mobile health clinics
• Nutrition programs
• WASH (Water, Sanitation & Hygiene) projects
Why Partner With SRF-UK?
✔ Global Footprint: Active in 15 countries across Europe, Asia, Africa, and the Middle East
✔ Proven Model: 78% program success rate in sustainable interventions
✔ Local Expertise: 85% of field staff are community members

Join Our Global Network
NGOs, international organizations, and corporate social responsibility partners interested in collaboration may contact:
Partnerships Team
Email: info@srfoundation.uk
Website: www.srfoundation.uk/global-partnerships
“The Sustainable Development Goals won’t be achieved by any single organization. We need an alliance of change-makers,” Mr.Asif .
Available for Media:
• High-resolution photos/videos from our field operations
• Expert commentary on global development challenges
• Customized regional data snapshots
About Social Rehabilitation Foundation UK
A UK-registered working organization to create lasting change through education, economic empowerment, and health initiatives. SRF-UK has impacted over 2.3 million lives across 46 projects worldwide.

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International

LA fire victims fear new housing crisis

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Michael Storc and his family had just survived a devastating wildfire.
Now they have to face a daunting new challenge that he had hoped to never experience again – the Los Angeles housing market.
After losing the Altadena home that he owned in the Eaton fire, he was scouring for a new place to rent, and having little luck.
“What’s available is not nice at all and the rents have gone up a lot,” Mr Storc told the BBC. “I told my teenage daughter we had to accept we would live somewhere not very nice.”
The Los Angeles area already has one of the most expensive real estate markets in the country. And with thousands now displaced by the Palisades and Eaton fires, Angelenos are anxious that the sudden surge in demand could make rents and home prices soar even higher.
California has an anti-price gouging law that prevents landlords from raising rents more than 10% after the governor declares an emergency. It applies to both existing and tenants and new leases.
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LA brain surgeon saves street from fires
Many Los Angeles County buildings are also covered by rent stabilisation laws, which prevent landlords from raising the rent for existing tenants above a certain percentage even in normal circumstances.
“It is illegal. You cannot do it,” California attorney general Rob Bonta said at a Saturday press conference. “It is a crime punishable by up to a year in jail and fines.”
Not everyone was certain that the law would be completely enforceable, however.
“We’re aware of that but my question is, how is that being regulated? And who’s monitoring that?” said Jessica Heredia, a realtor based in the high-end Brentwood neighbourhood for the last 20 years.

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International

LA brain surgeon saves street from ‘apocalyptic’ wildfires

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A Los Angeles brain surgeon who fought for almost a week to save the houses on his street from wildfires told the BBC he spent 15 years preparing for such an event.
Malibu resident Dr Chester Griffiths, 62, ignored evacuation orders to keep flames from the Palisades fire at bay with the help of his son and neighbour, until emergency services were able to reach them.
“We had always known that a fire would come someday – but we didn’t know when,” Dr Griffiths told the BBC’s Today Programme.
“We never fathomed it would be this catastrophic and apocalyptic.”

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